The Young Blood Award from Kyoorius is targeted at young creatives in design and advertising. Entrants are invited to send in their entries that meet the briefs supplied. Of course, to appeal to this audience we have to tickle their fancy and inspire them to participate. The expression mirrors cereal advertising from the 1950s and ’60s, positioning the briefs as ‘brain food’ for young minds. The imagery is committed completely to the retro feel with illustrations of mothers and children. The typography and design are typical of that era and evoke a sense of nostalgia with tongue firmly in cheek.