After being out of the market for a few years, Birla Tyres was making a comeback under new ownership and with a new vision.

The new owners are confident about the brand’s future, and audacious in their ambitions, both in Indian and international markets.

The tiger, or Tyger as we named it, was a natural choice for the mnemonic as it represented confidence, audacity, leadership and is an accepted symbol for India.

The word mark, Birla Tyres, is a customised font developed independently by the client.