The core values of Continuous Motion, Fluidity and Future Focus are the inspiration for the new Varun Beverages brand identity.

These values are firmly entrenched in the business category, processes and ambitions of Varun Beverages, as well as mythological associations with the name, Varun, who is the God of oceans, rain and water.

The mnemonic articulates the brand proposition of ‘Fluid Movement Into The Future’ and depicts the evolution of a small drop into a big drop. The upward movement represents continuous growth and the point of intersection of the two drops represents partnership.

The brand name, Varun, is created using a customised font where V & A and U & N are the same graphic form respectively. The letters in the word mark flow seamlessly to reinforce the concept of ‘Fluid Movement Into The Future.’