The Amateur Gallery (TAG) is a unique one-of-a kind art gallery created exclusively for amateur artists. The logo is as unique as its concept. TAG is about identifying talent, refining it and ultimately sharing it with the world so that its worth is recognised. Our work was recognised too, and this identity was well awarded at award shows.

The shape of a tag on the stationery represents the gallery’s aim – to bring recognition to amateur artists. Naturally, all the stationery showcases artworks created by them. Posters continue this thought, using the three symbols of the identity to communicate the 3 stages of the concept.