As the Corona Virus (Covid-19) outbreak swept across the world, Umbrella Design approached it as a communication challenge. An identity was created for the community’s fight against the virus. Designers, artists, writers, photographers and creative people from all walks of life were invited to create their own communication that encouraged social distancing. The initiative extended beyond the creative community and was liberally shared across social media to become one of the world’s first crowd-sourced creative projects.