Bhupal Ramnathkar
Founder and Managing Director
After securing a gold medal from the JJ School of Arts in, Mumbai, B Ramnathkar began his career in 1983 with Enterprise Advertising, one of the leading creative agencies in India.
He went on to work with DDB Needham in Dubai, and then with Mudra DDB and Leo Burnett, both in Mumbai, before returning to Enterprise Advertising in 1998.
B Ramnathkar has amassed around 250 national and 50 international awards, harvested from the Cannes Lions, Clio, London International and New York Festivals and The Asia Pacific Adfest.
He was the first Indian judge of the Outdoor Category at Cannes in 2006, and went on to judge the Design Category at Cannes in 2013.
Ramnathkar is the Founder & Managing Director and can be contacted at b.ramnathkar@umbrelladesign.in
Salil Sojwal
Chief Creative Officer
For the better part of the last 25 years, Salil Sojwal has tried his best to defy definition. He went to an art college that was the primary source of art directors for the Bombay (now Mumbai) advertising industry; and started writing ads instead of laying them out.
Fresh out of college, at Trikaya Grey (now Grey Worldwide,) he switched gears again. Here he traded in his notepad for a sketchbook – and went back to being an art guy.
Six years on, from Contract Advertising, he jumped off the advertising bandwagon to hop on to graphic design. After a couple of years at RGD, he joined Alok Nanda and Company, where he enjoyed the multidisciplinary vagueness of the place, juggling advertising, design, digital, illustration and everything in between for close to a decade. On his second stint at Contract, before coming on board at Umbrella, he straddled both advertising and design and successfully avoided being pigeon-holed yet again.
Kartik Ramnathkar
Director – Identity in Motion
Kartik brings to Umbrella Design a vital function that is at the core of our beliefs.
Design moves with the times. With the advent of digital media, brand identity is now easier to prorogate, cheaper to promote and accessible to more people than before. There is also an important constituent.
Brand identities are now digital, available on screens, rather than on paper. Every TV, laptop and mobile phone is now an opportunity. Logos can escape the constraints of print and be livelier. They can dance. They can sing. They can enthuse, stimulate, animate the mind as well as they do, visually. They can communicate so much more than they could before.
In Kartik, we find a seasoned film director who is trained in the art of branding and communication. His narrative thinking combined with his visual style bring a new direction to the next generation of design.
