When India’s first private sector company to feature in the Global Fortune 500 list decided to get a new identity, naturally they were spoiled for choice when various proposals for a brand new Reliance came from all over.

On the other hand, we advised them to retain all the equity built over the years, and refresh, rather than reinvent their identity.

With the addition of a new company philosophy, ‘Growth is Life’, the identity was contemporarised and the identity was reborn with a new attitude, yet retaining all the value of the older one.