A ‘robot’ that recycles plastic. That’s what we turned a boring looking ‘reverse vending’ machine into. You could say we didn’t create a logo but recycled an existing one. Using the now iconic and universally understood symbol for recycling: 3 arrows in an infinite triangular loop, we gave it a twist to create a new icon that replaces arrows with bottles, making the connection explicit. The identity is designed to be stencillable for application as a symbol of a movement/revolution.
