MILLK was an innovative concept, a play and leisure centre catering to both children and adults. It boasts a large play gym and cafe for the kids, and a swanky cafe, spa and more for the adults. The brief was to design a unified visual identity that covered both the branding of the centre, and the interiors as well. It had to be playful enough for a child, yet sophisticated enough for an adult. Yet it went beyond this audience to impress the juries at Goafest, who awarded it 2 Gold Abbies.
